Health Canada rages on advertising of medical marijuana

Health Canada Company of Canada’s medical marijuana ordered to stop their products so good. The Department issued warning letters to commercial producers licensed in Canada they say to clean this week, their advertising by 12 January or face suspension or even revocation of their licenses. Letters, custom 20 officially licensed manufacturer of medical marijuana, set strict limits on how their products can be presented on websites and social media, also prohibits pictures of buds or the inclusion of hyperlinks to other web sites that promote the product. The hard constraints also prevent producers from telling customers how different strains can treat various symptoms, the insistence on the only bare-bones information.

“The information provided by the manufacturers authorized for the public should be limited basic information to potential customers that the brand name, proper or common name of the tribe, the price per gram, the content of cannabinoids and contact information society, “said Health Canada a Communication on the new warning.

Health Canada that all manufacturers allowed to build a website, get stem patients approved for delivery, and the guidelines adopted on June 30 quietly on the way products can be advertised command. But how different societies Jockey market share, almost all existing sites exceeded the limit so some big claims for the effectiveness of their tribes and reservations glamor photos of their internal farms. Now these companies can not even advertise on the taste of their products.

“The smoke is strong with an unmistakably flowery taste,” said a website, an application that will obviously be abandoned before 12 January.
“At the end of the day, the offside everyone to some extent,” said Marc Wayne, President and CEO of Bedrocan Canada, a producer based in Toronto and group president of the Canadian Association of cannabis medical industry of the industry.
“We welcome the clarity and application … and initial conditions,” he said in Toronto, noting that each of the 20 companies was an individual division of Health Canada officials where their Web sites company provided on the finish line.

The prohibition of “image advertising” buds or leaves responds on Twitter and Facebook accounts and other social media sites that have some of the most powerful marketing tools in the industry. A lawyer representing the company medical marijuana Ottawa fuzzy rules said month and that Health Canada should repression.

“They ended up in a position, even if it is not really clear text,” said Trina Fraser the latest missive from the department. She said she has a long Health Canada for months, but got “back some absurd answer.”
“It looks like such words as” trafficking “,” relieved “and” prevented “will be off-limits to describe … tribes,” she said.

Fraser said that because the producers of the arrangement avoids detailed information on their trunks, medical marijuana clinics may need to take a more important role in connecting patients with the right product. Meanwhile, there are a variety of activities that producers receive advice on what is and is not allowed on their websites, because “it is not yet entirely clear,” she said.

A Health Canada spokesman was not immediately available for comment. Advertising limits for medical cannabis are largely derived from the Food and Drugs Act and narcotics control rules prohibit the promotion of a narcotic for the general public. The industry of Canada’s medical marijuana has seen a big change on April 1, a small producers industry to a new commercial sector where large producers are medically eligible customers with standardized strains and doses, charging that the market will bear. The new system has attracted over 1000 candidates, but Health Canada has approved only 22 to date, prompting complaints from several hundred companies that are yet to be word on their licenses – many defense eager investors seeking a return on their money.

Health Canada said it makes no limit to the number of producers in Canada, but was quietly startup standards and requirements, so it is more difficult to comply with safety and other measures. Critics have complained that the process is not transparent and at least one trial has been initiated. Wayne said his industry group plans to meet Thursday to discuss the warnings, but members generally support the measures.

“You do not want too the promotion of a narcotic,” he said.

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